PROPOSALS & PROJECT BRIEFS
Branding proposal template.
An editable branding proposal with objectives, deliverables, exclusions, milestones and payment terms. Includes a completed example.
See the completed example ↓WHEN TO USE IT
A clearer next step.
Use this to propose a defined branding engagement before starting work. List the file formats and usage guidance being delivered. Separate visual identity work from legal clearance of a business name or mark.
SEE IT IN CONTEXT
A completed example.
Project summary
Create a consistent identity for a small business expanding its services.
Objectives and success criteria
The final identity is supplied in the agreed file formats with clear rules for its intended uses.
Deliverables
One primary logo and two variations Color palette and typography choices A concise brand usage guide Exported digital artwork
Out of scope
Naming, trademark searches, packaging production and printed materials.
Timeline and milestones
Week 1: discovery and creative direction Week 2: identity concepts Week 3: refinements and final artwork
Client responsibilities
Business background, intended audience, existing assets and a single person responsible for final feedback.
Commercial terms
Illustrative project fee: USD 1800. Example payment schedule: 50% at acceptance and 50% before handover. Replace this with your agreed currency, price and terms.
Revisions and next steps
Two consolidated review rounds are included in this example. Additional work requires written agreement on scope, price and timing. Confirm acceptance before work begins.
KEEP YOUR WORK MOVING
Start with this structure online.
Open the generator with suggested sections or line items. Add your own names, prices and terms before exporting a PDF.
GOOD TO KNOW
A few useful answers.
How do I use this template?
Download the blank Word file, replace the bracketed fields and adapt the suggested structure. Use the completed example for context. Review the content and any manually entered totals, then save your own copy or export a PDF from your editor.
Can I edit and reuse it?
Yes. Adapt it for your own work and keep a copy for future use. All document text is editable. Replace the example details and include the terms and identifiers relevant to your transaction.
Are the completed example details real?
No. Names, dates, amounts and scenarios in the completed example are illustrative. They show how to organize the document; they are not recommended fees, actual payment instructions or records of a real transaction.
Keep a good thing going.
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View template & example