PROPOSALS & PROJECT BRIEFS

Website design proposal template.

An editable website design proposal with objectives, deliverables, exclusions, milestones and payment terms. Includes a completed example.

See the completed example ↓

WHEN TO USE IT

A clearer next step.

Use this to propose a defined website design engagement before starting work. Identify whether this engagement includes design only or also development. A visual design handover is different from launching a working website.

SEE IT IN CONTEXT

A completed example.

Fictional details · illustrative amounts
Example StudioFOR EXAMPLE COMPANY
01

Project summary

Design a five-page website that helps visitors understand the services and submit a useful enquiry.

02

Objectives and success criteria

The agreed pages cover the approved content and have layouts for mobile and desktop.

03

Deliverables

Five responsive page designs Desktop and mobile layouts A reusable type, color and component guide A design-file handover

04

Out of scope

Development, hosting, copywriting and ongoing content updates.

05

Timeline and milestones

Week 1: page structure and wireframes Week 2: visual direction and key pages Week 3: remaining pages, review and handover

06

Client responsibilities

Approved page copy, brand assets, two competitor references and access to the current site.

07

Commercial terms

Illustrative project fee: USD 2400. Example payment schedule: 50% at acceptance and 50% before handover. Replace this with your agreed currency, price and terms.

08

Revisions and next steps

Two consolidated review rounds are included in this example. Additional work requires written agreement on scope, price and timing. Confirm acceptance before work begins.

GOOD TO KNOW

A few useful answers.

How do I use this template?

Download the blank Word file, replace the bracketed fields and adapt the suggested structure. Use the completed example for context. Review the content and any manually entered totals, then save your own copy or export a PDF from your editor.

Can I edit and reuse it?

Yes. Adapt it for your own work and keep a copy for future use. All document text is editable. Replace the example details and include the terms and identifiers relevant to your transaction.

Are the completed example details real?

No. Names, dates, amounts and scenarios in the completed example are illustrative. They show how to organize the document; they are not recommended fees, actual payment instructions or records of a real transaction.

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